Make is obvious what the next action is that you want your visitor is to take.

Write a powerful, relevant description for your page, under 180 characters, using that page's keywords.

Give away something of value to your visitor, in return for submitting their email address on a signup form.

Have someone read your sites content and take out all jargon.

Include a toll-free number and email contact on every page.

Include a separate title and keywords for each page.

Explain who visits your site, and what you can do for them.

Have a clean, constitant look for every page.

Use a professional logo and favicon.

Include a complete description of your services or products, include a price list if appropriate.

Include testimonials in your site.

Include a sitemap.

Offer links to additional resources your visitors may be interested in.

Content should be short and to the point, use bullets when appropriate.

Include a FAQ section.

Include an ongoing, updated blog.

Offer a newsletter, update it regularly with useful information.

Make it easy for visitors to bookmark, tag, or subscribe to your RSS feed.

Send email to your contact list inviting them to read more about a new service, a new product, free information, or a contest for return visitors to your site.