Home Academy Internet Marketing Internet Marketing Checklist
Internet Marketing Checklist PDF Print E-mail

checkKnow the top three things your visitor may be seeking for and make it clear how they find that information easily.

checkWrite a powerful, relevant description for your page, under 180 characters, using that page's keywords.

checkWhat is the next action that you want your visitor is to take? Make it obvious.

checkGive away something of value to your visitor in return for submitting their email address on a sign-up form, i.e. a informative eBooks, a newsletter with valuable content, etc.

checkHave someone read your sites content and take out all jargon.

checkInclude a toll-free number and email contact on every page.

checkInclude a complete description of your services or products, include a price list if appropriate.

checkInclude testimonials in your site.

checkInclude a site map.

checkOffer links to additional resources your visitors may be interested in.

checkContent should be short and to the point, use bullets when appropriate.

checkInclude a FAQ section.

checkInclude an ongoing, updated blog.

checkOffer a newsletter, update it regularly with useful information.

checkMake it easy for visitors to bookmark, tag, or subscribe to your RSS feed.

checkSend email to your contact list inviting them to read more about a new service, a new product, free information, or a contest for return visitors to your site.

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