Optimize your pages with specific content for keywords people will use to search for your information. Use descriptive page title, keywords, headings and subheadings.
Research businesses that compliment your product or service and contact them to suggest reciprocal linking opportunities.
Create video tutorials for your customers.
Have a sign-up form on your website, give away something for free of value in exchange for their contact information.
Keep your contact list up-to-date, use double "opt-in" on your sign-up form to confirm they want to receive email from you.
Send out newsletters on a regular basis. Most clients prefer once a month, some twice per month. Quarterly is fine too, just be sure it's consistent. Don't forget your unsubscribe option and never send spam.
Start a forum to create a community of clients helping other clients, and providing user generated content for your site.
Learn how search engine advertising works, research relevant keywords, and experiment with the different types
Research your target market so you'll know their needs and determine best marketing opportunities. Where did they find their employees, vendors, where do they advertise?
Advertise honestly-your main goal should be to HELP people. If your just trying to sell the something they'll resist.
Advertise in local business newspapers and small magazines.
Have professional business cards with you at all times, ready to hand out at any opportunity.
Dress for success, always look the part-you never know when opportunities will present themselves, be ready.
Ask for referrals from your clients.
Join local business organizations, Chamber of Commerce, networking groups.
Attend local business networking events.
Be a great communicator. Use correct grammar and punctuation in emails or any correspondence.
Be a great VA, offer information, stay in contact, go the extra mile for your clients. Word of mouth is your best form of advertising!
Be consistent, let your clients know they can count on you.
Under promise - over deliver. Never miss a deadline and if you think you might, contact them immediately and discuss your situation so you can come to an satisfactory agreement.
Be enthusiastic. It draws people like a magnet.
Have professional business media for events, thank-you gifts, and marketing opportunities; brochures, business cards, calendars, magnets, mouse pads, pens, etc.
Create a professional marketing letter and send to local businesses via direct mail.
Contact every business you send a letter to as a follow up.
Visit local businesses in person with your business card and brochure in hand.
Volunteer for your favorite charity or help someone in need.
Offer your services free, as a prize in a drawing or fundraising events.
Create your "elevator pitch." Memorize your short "mini-commercial" that clearly describes the benefits and fulfills the need of your clients.
Listen to what people say and if an opportunity to promote yourself comes up - take it!!
Place a magnetic sign on your car or have a decal made for your back window or bumper.
Stay updated on new technology, contact clients that can benefit from them.
Write Press Releases about news and upcoming events in your business.
Be prepared, organized, prompt, confident.
Share your knowledge and help other Virtual Assistants.
Live by the Virtual Assistant code of ethics.
Believe in yourself!
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Academy