Web users scan more than read so get to the subject quick.

Add a conclusion or comment for readers that scan ahead.

Be specific and use common words. More complicated words may make the reader think too much, especially when "scanning" vs. reading.

Using active words over passive words will give your message more strength. For example, it's has benefits and cost's less to "it's quick and you'll save $5."

Look for general statements and change them into more specific statements like: "free-up more time" to "save 20 hours per week."

Ideas for content to assist you with laying out your Website

Identification header:

Recommended at the top of your website template, in small text business contact information is provided.

Site “Banner” - Logos, Tag lines & Graphics:

Collect any graphics related to your business, plus logos and tag lines. The creation of this element generally drives the remainder of the site coloration and styling.

Welcome Statement:
Invite your customers into your site with an opening statement reflecting your values and your vision, including what benefits they will gain from working with you.

About Your Organization:

In place of or in addition to a welcome message, this more detailed explanation of your organization can either be on the main page of the site or be linked from the home page.

Business History:

This optional page gives the background of how your organization started and developed. This page would generally be a sub-page, linked from the main page of the site.

Services and Products:

This is where to list what you sell and how you sell it! Options include listing products or product categories on one page and providing links to pages with fuller descriptions. If you are going to enable ecommerce functionality, this is where that functionality can be built into your site.

Contact Us!

Make it easy for customers to get in touch with you. This sub-page either contains an explanation of how to contact you or a form that includes identifying information that can be submitted by the customer and retrieved by you via email.

Links:

Carefully selected links to other web pages that could be helpful to your visitors. Be careful with these, as they will reroute traffic out of your site into others.

Resource or Link of the Day:

Put links on the front page that will benefit site visitors. Give them a reason to re-visit!

Upcoming Events:

Listing events invites visitors to return regularly to see what you have to offer. Keep listings current if you use this.

Site footer:

This line of text will go at the bottom of the site and contain copyright information, privacy policy and terms of use (if applicable) and other related information.

Providing updated, relevant information will not only increase business, satisfy customers, you'll see increased website traffic, higher page ranking in search listings, and increased brand awareness!